I'm Elí
Data scientist & builder
6 years building production ML at fintech companies, unicorn startups, and global brands. I co-founded a ghost kitchen powered by data analytics, shipped open source tools to PyPI, and write about machine learning on Medium. Currently a Master of Data Science candidate at UBC, going deep on AI systems and real-world product problems.
Where I've worked
Startups, unicorns, and a global brand. Always on the data and ML side.
Kueski
Senior Data Scientist
Fintech · Fraud & Risk
Rappi
Growth Data Scientist
Unicorn On-demand Delivery · Growth
Heineken
Growth Data Scientist
CPG · B2B E-commerce · Growth
Insaite
Data Science Sales Engineer
AI as a Service · Strategy & Consulting
Axity
Junior Data Scientist
Digital Transformation Firm · Consulting
Projects
Selected work. Tools and dashboards I've shipped or maintain.
Megumi
Feature engineering utilities for ML workflows, packaged for reuse across projects.
View on PyPI
Amazon_InsightCart
Amazon product search assistant over products and reviews: query expansion, hybrid BM25 and FAISS retrieval with RRF, cross-encoder re-ranking, and a grounded LLM answer — all in a Streamlit app.
View on GitHub
AiEO-Visibility-Challenge
Evaluates whether GPT, Gemini, and Claude give accurate, grounded answers on Canadian life and business. Three models answer in parallel with persona prompts; a scoring model uses BM25-retrieved source chunks to rate each response and rank the advisors — RAG for multi-LLM evals.
View on GitHub
Canada Food Pulse
Interactive map of Canada's food scene from public Yelp data. Explore cities and categories.
Open live app
Ghost Kitchen — MunchGo, WingsEat & Munchin' Dogs
Co-founded and scaled a data-driven ghost kitchen in Mexico City operating three virtual restaurant brands across brunch, wings, and hot dogs. Used Yelp and HERE Maps data to identify market gaps, benchmark competitors, analyze customer review patterns, and find optimal pricing. This turned raw location and review data into operational decisions that shaped the menu, branding, and acquisition strategy.
Founder & operatorStack
Technologies and domains I work in regularly.
Right now
Pursuing my Master of Data Science at UBC. Focused on ML systems, LLM applications, and production analytics.